It's hard to go anywhere (even dinner!) without seeing just about everyone on their cell phones or other mobile devices.
So doesn't it make sense that this is where would you want to be when marketing your business?
"In fact, 67% of consumers begin the shopping process on one device and move to another before purchasing."
The largest amount of time that consumers spend on their mobile devices is on social media pages. Targeting users specifically on social media apps using advertising will result in the best reach to potential consumers.