Facebook Instant Articles

Launching in April, Facebook's Instant Articles will be an open platform any publisher can use. It will create a smoother user experience benefiting businesses and will allow pages to load faster, create less frustration, and will keep the user on Facebook instead of diverting them away.

"Rather than forcing people to wait for web pages to slowly load which can lead to frustration and them closing the app or clicking away to another website after, Instant Articles keeps people inside Facebook’s garden where they see ads and connect with friends."