The new phrase "#SquadGoals" has been thrown around recently, thanks to stars like Taylor Swift. The concept of a squad is a group of individuals that have a common goal which are largely dependent on each other. It's hard to think of Taylor Swift without automatically picturing the group of ten stars that stand beside her at award shows, red carpet interviews, social media posts, and more. Collectively, Swift has re-imaged her brand to include her group of friends, promoting feminism and female friendships. In other words, Swift is capitalizing on something that we in the marketing industry already know. Your TEAM members, or your squad, define your brand.
“TEAM. Together Everyone Achieves More.”
Everything boils down to these four points that describe why your team is your most powerful asset.
Engage with Patients
Market the Mission
You may not realize it, but your TEAM is the face of your business. Your team members interact with your patients and clients every day and represent everything you want your business to be. Because of this, always consider your brand’s public image and those individuals bringing this image to life. Your company's beliefs and ethics should complement those of the individuals you employ, creating the strongest marketing model for your business.
Engage with Patients
Your team members engage with patients on a daily basis. Your team consists of the first and last faces your patients see when they visit your office. Your team calls the patients to schedule appointments, welcomes them to the office, and reminds them to come back in six months. These encounters leave a lasting impression on your patients and their willingness to return, refer your practice, and leave positive feedback.
Having a strong team willing to actively engage with patients is paramount to running a successful business. Your team should care about acquiring new customers or patients and smoothly operate the practice. A good business is not something that will fall into place with just one person--every team member represents a step to the most efficiently run practice. Take a moment to think about your practice and the individuals that help make it a success. What can you do to improve? Patients want to feel a connection with their dentist, something that is relatable. Not only is your team the face of your brand, but they should be an extension of your patient’s family.
Utilize in-office engagement, contests, holiday events and gifts, and social media posts to stay connected and engaged.
A well-developed brand should deliver your message clearly. It adds credibility to who you are in the eyes of the customer, motivating the buyer to choose you over competitors. It creates a sense of loyalty between your business and the customer. Another way to think of this is as a promise to your customer.
Having a brand separates you from being just a company in a sea of companies. It differentiates you as a business that can provide a solution to a problem. These solution-makers are your team members. As the key resource to learning about the needs of your customers, your employees will aid in solidifying your marketing strategy. When patients have questions and concerns, your team members are there to address the situation. They are the most knowledgeable about what areas of the business need to be improved and where growth opportunities lay.
Market the Mission
When creating the brand for your business, there’s certain questions you must ask yourself. What is your company’s mission? What are the benefits of your products and services and how do they differ from the products and services of your competitors? What do customers and prospective customers think of your brand? What qualities do you want your business associated with? This kind of brainstorming will have you prepared for your launch day.
The best way to get prepared is to communicate with your team members. Your team members are the eyes and ears of your company, and are the most in-tune with your business mission. They are selling your business every day and their personality and outward energy directly affects your customer visits. Collaborate with your team and work their opinions and experiences into your overall company mission and brand.
Branding is extremely important towards achieving a successful business. In this branding, always remember that your team members represent what you want your business to stand for. They are the ones working the front lines to promote your company image and purpose. This is a valuable marketing strategy that works effectively if conducted correctly. Just ask Taylor Swift.
Does your company need help with creating engagement with your patients and team? Minal Sampat, RDH can help! Contact us today for a free consultation by calling (732) 501-0955 or emailing email@example.com.
Source: Futuredontics, Inc