ICYMI, Google introduced a revamped logo this week, removing the serifs font we've grown to know and recognize.
Some may wonder why this is newsworthy, but a logo is the face of your company. It's a recognizable symbol that distinguishes you from competitors, and reflects your business, style, and creativity. As a small business, it's the first step towards creating your brand identity.
Think up some logos that you see every day, and consider what message they invoke to you. FedEx, for example, forms a forward-moving arrow in the blank space between the “E” and “x”. This logo makes perfect use of white space to convey its company philosophy of forward-thinking and quick action.
"Google is one of the world's most innovative companies, so the previous serif wordmark was never really the right fit, particularly considering the young age of the business. Serif typefaces are generally more suited to traditional companies with a lot of history and heritage. It makes sense for Google to be identified by a more contemporary mark."