With the premiere of tonight's The Late Show with Stephen Colbert, we can all take a lesson from the various ways Stephen Colbert and his team used branding to promote the show and get fans eager and waiting for his debut.
With the use of the Col'Brew coffee, or Col-Bear gummy bears, or engaging in mobile campaigns through the Waze app, Stephen Colbert has got us all pumped for his debut tonight.
Sure, he used traditional marketing techniques. Billboards, bus stops, posters. But Colbert’s team kicked it up a notch but integrating themselves into various streams that caters to his core audience. Which method was your favorite?