"Gen-narrators are all about curation, consuming, and creating. They’re a powerful group of influencers “whose reach is coveted by not only media companies but also brands.”
This recent study, conducted by The Economist, presented here via AdWeek, says that millennials “aren't the lazy, narcissistic, entitled, apathetic parental leeches they're often described as.”
On behalf of millennials everywhere, let me say: Thanks, guys. Gen-narrators grew up with social media and created the platforms used today. They know the ins and outs of online media and are shaping the future of this technological platform.
Read more at SocialMediaToday