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Somerset Study Club

  • Somerset Study Club 210 E Main St Somerville, NJ 08876-3019 (map)

Dental Marketing Strategies that will EFFECTIVELY Grow your practice! 

Course Objective: To learn, understand and create dental marketing strategies to connect with your patients and market the practice. By the end of the presentation, the attendees will leave with prudent information to start/grow their marketing plans.

Speaker: Minal Sampat, RDH – Growth Management Marketing, LLC

Course Outline:

  1.   Recognition of the Brand and Brand Culture
    1.  Understand Brand from a patient point of view
    2.  Create a Patient centered brand culture
  2.  Create a WOW factor
    1.  How to develop the WOW factor
    2.  Learn how to utilize the WOW factor in the marketing plan
  3.  Understand how the Team is the Face of the Brand
    1.  Create goals and accountability for the entire team
    2.  Delegate tasks to fulfill every project
  4.  Streamline Online Identity
    1.  Develop online identity
    2.  Weave digital media platforms together
  5.  Evaluate which Social Media platforms to use
    1.  Understand different types of Social Media platforms
    2.  Learn which Social Media platform is best for what patient group
  6.  Understand how to leverage Social Media
    1.  What to share on Social Media
    2.  Learn how to use Social Media effectively
  7.  Create a marketing plan that works for your practice
    1.  Create a marketing plan
    2.  Create a goal
    3.  Assign roles
    4.  Outline all items to fulfill the marketing plan
  8.  Tools to effectively manage your online identity
    1.  Free Tools to use to manage marketing
    2.  Track results
    3.  Get content
    4.  Do graphic design

Event contact information: (908) 526-0545

Earlier Event: March 7
Westfield Study Group
Later Event: March 29
Greater Westfield Dental Study Club