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NJDA - Union Component

  • Galloping Hill Golf Course 3 Golf Drive Kenilworth, NJ (map)

Social Media & Reputation Management for Dentists!

Course Title: Social Media & Reputation Management for Dentists!

Course Objective: Learn to develop Social Media strategies and manage online Reviews

Speaker: Minal Sampat, RDH

Course Outline:

  1.  Social Media 101
    1.  What is Social Media
    2.  Different types of Social Media outlets with specific audience groups
  2.  Understand how to leverage Social Media
    1.  See examples on what to share on Social Media
    2.  Learn how to track and evaluate results
  3.  Utilize ways to create a Social Media marketing plan specifically for your practice
    1.  Find your WOW factor
    2.  Organize all items to fulfill the marketing plan
  4.  Learn where Reviews matter and how to manage them
    1.  Learn what platforms matter the most for Reviews
    2.  Learn how to gather Reviews
    3.  Learn how and when to reply to Reviews

Location note: It's difficult to see the entrance in the dark (the sign doesn't have lighting), but it's a very large building at the end of the long driveway.

Earlier Event: March 1
Floss & Gloss - Women in Dentistry
Later Event: March 7
Westfield Study Group