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  • Wilentz Building 90 Woodbridge Center Dr., 7th Floor Woodbridge, NJ 07095 USA (map)

**Special DSI Courtesy: Bring ONE of your Dental Staff at No Charge

Course Description:
This course will teach you how to utilize digital marketing to: acquire new patients, build patient loyalty, increase patient referrals, increase your brand’s awareness, manage your reputation and quickly educate your customer base on new products, procedures and technology.

Learning Objectives:

  • Learn the many different verticals used to market digitally.
  • Learn what kind of content gets engagement on your website
  • Gain insight into different types of Google listings
  • Learn the biggest mistakes made when trying to market digitally and how to avoid wasteful spending.
  • Learn how to use technology to save time with automation techniques.
  • Learn how to build customer loyalty and referrals through a combination of digital and offline marketing.
  • Learn the most effective ways to use social media
  • Learn what re-targeting is & why it is the most cost effective paid advertising you can do for your practice.
  • Gain proficient knowledge regarding the world of digital marketing for healthcare professionals and how to use
    digital marketing to set your practice apart from the crowd.

Course Outline:

  • Introduction to Digital Marketing
  • Search Engine Ranking
  • Digital Re-Marketing
  • Pay per Click Advertising
  • Social Media Marketing
  • Reviews and Reputation Management
  • Email Marketing & Automation
  • Referrals & Brand Loyalty

Date:        Sunday, June 5, 2016
Time:        9am-12pm
Tuition:    DENTISTS: $85.00     **Special DSI Courtesy: Bring ONE of your Dental Staff at No charge
Location: Wilentz Building: 90 Woodbridge Center Dr., 7th Floor, Woodbridge, NJ 07095