Sep
19
6:30pm 6:30pm

Middlesex County Dental Society

Dental marketing strategies that convert into practice profitability

Course objective: To learn and engage in marketing strategies specific to dental practices.

Speaker: Minal Sampat, RDH - Growth ManagementMarketing, LLC

Course Outline:

1. Recognition of the new brand and brand culture

-Understand brand from a patient point of view

-Create a patient centered brand culture

2. Create a WOW factor

-How to develop the WOW factor

-Learn how to utilize the WOW factor in the marketing plan

3. Understand how the team is the face of the brand

-Create goals and accountability for the entire team

-Delegate tasks to fulfill every project

4. Streamline online identity

-Develop online identity

-Weave digital media platforms together

5. Understand how to leverage Social Media

-What to share on social media

-Learn how to use social media effectively

6. Create a marketing plan that works for your practice

-Create a marketing plan

-Create a goal

-Assign roles

-Outline all items to fulfill the marketing plan

7. Tools to effectively manage your online identity

-Free tools to use to manage marketing

-Track results

-Get content

-Do graphic design

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Aug
13
9:00am 9:00am

Attract New Patient with Digital Marketing (2 CE Credits)!

Tons of tips & techniques to use and learn with Google, Facebook, and more to increase your practice! This is the annual Summer cruise/brunch/seminar for 2 CE credits!

Seminar will be held from  9 AM to 11 AM at the Charthouse (includes breakfast) in Weehawken, NJ. We will then walk over to the Spirit of NJ next door to start boarding for a Noon departure for a 2 hour cruise around NYC and Statue of Liberty with entertainment and a terrific brunch!

Spaces are limited so reserve now for $59/person! Cancel up to July 13 for a full refund, and up to 1 day prior event for seminar credit (good for 12 months for Asteto sponsored courses). 

Call 1-800-447-7750! Bring your staff for a great day of education & fun!

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May
5
to May 6

2017 Garden State Dental Conference & Expo

  • Newark Liberty Airport Marriott (map)
  • Google Calendar ICS

Learn Marketing Strategies That Convert

Minal Sampat, RDH will focus on discussing specific strategies that help dental practices receive new patients. The strategies will be supported by examples and goals to measure success.

This course is beneficial to all dental professionals who want to help grow their practice. 

For more information about the conference, please visit http://www.njda.org/continuing-education-events/annual-session

 

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Apr
28
to Apr 29

Dental Digital Marketing Conference

  • Red Rock Hotel & Casino (map)
  • Google Calendar ICS

DDMC will take place in Las Vegas in April. This is 2 day conference which will specifically focus on dental marketing. 

Please go to http://dentalmarketingconference.com/ and use CODE MINAL8922 to get $150 OFF!

Here’s How You’ll Benefit From Attending:

  • Learn How To Use Digital Marketing To Attract New Patients
  •  Learn How To Effectively Combine Marketing Inside Your Practice With What Happens Online
  • Create An Easy Roadmap For Digital Marketing Success, Customized To YOUR Practice Needs
  • Clearly Understand The Relationships Between Various Digital Tools & Strategies
  • Learn How To Keep Digital Marketing Simple & Efficient
  • Earn 12 Hours of AGD Continuing Education Credit*

Who should attend?

For the greatest success, we STRONGLY recommend that at least two people from your practice attend. The first should be the person who handles your in-practice marketing and the second should be the practice’s owner/doctor/decision maker. Here are the reasons why…

  • Successful digital marketing requires team support and unity inside your practice! Online and in-practice strategies MUST work together.
  • This conference is “hands-on”. Having the two of you here participating together will ensure you’re on the same page and make your take-away plan much more applicable and effective. 
  • Your second person attends at no additional registration cost.

Please go to http://dentalmarketingconference.com/ and use CODE MINAL8922 to get $150 OFF!

 

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Mar
27
6:30pm 6:30pm

Somerset Study Club

Dental Marketing Strategies that will EFFECTIVELY Grow your practice! 

Course Objective: To learn, understand and create dental marketing strategies to connect with your patients and market the practice. By the end of the presentation, the attendees will leave with prudent information to start/grow their marketing plans.

Speaker: Minal Sampat, RDH – Growth Management Marketing, LLC

Course Outline:

  1.   Recognition of the Brand and Brand Culture
    1.  Understand Brand from a patient point of view
    2.  Create a Patient centered brand culture
  2.  Create a WOW factor
    1.  How to develop the WOW factor
    2.  Learn how to utilize the WOW factor in the marketing plan
  3.  Understand how the Team is the Face of the Brand
    1.  Create goals and accountability for the entire team
    2.  Delegate tasks to fulfill every project
  4.  Streamline Online Identity
    1.  Develop online identity
    2.  Weave digital media platforms together
  5.  Evaluate which Social Media platforms to use
    1.  Understand different types of Social Media platforms
    2.  Learn which Social Media platform is best for what patient group
  6.  Understand how to leverage Social Media
    1.  What to share on Social Media
    2.  Learn how to use Social Media effectively
  7.  Create a marketing plan that works for your practice
    1.  Create a marketing plan
    2.  Create a goal
    3.  Assign roles
    4.  Outline all items to fulfill the marketing plan
  8.  Tools to effectively manage your online identity
    1.  Free Tools to use to manage marketing
    2.  Track results
    3.  Get content
    4.  Do graphic design

Event contact information: (908) 526-0545

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Mar
7
6:30pm 6:30pm

Westfield Study Group

Learn how to streamline your marketing, showcase your brand and leverage social media to grow your practice.

Course Objective: To learn how to create efficient dental marketing plan for individual practices. The course will also go over patient centric marketing and provide tools for effective marketing.   

 

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Mar
2
6:30pm 6:30pm

NJDA - Union Component

njda-ada_logo.png

Social Media & Reputation Management for Dentists!

Course Title: Social Media & Reputation Management for Dentists!

Course Objective: Learn to develop Social Media strategies and manage online Reviews

Speaker: Minal Sampat, RDH

Course Outline:

  1.  Social Media 101
    1.  What is Social Media
    2.  Different types of Social Media outlets with specific audience groups
  2.  Understand how to leverage Social Media
    1.  See examples on what to share on Social Media
    2.  Learn how to track and evaluate results
  3.  Utilize ways to create a Social Media marketing plan specifically for your practice
    1.  Find your WOW factor
    2.  Organize all items to fulfill the marketing plan
  4.  Learn where Reviews matter and how to manage them
    1.  Learn what platforms matter the most for Reviews
    2.  Learn how to gather Reviews
    3.  Learn how and when to reply to Reviews

Location note: It's difficult to see the entrance in the dark (the sign doesn't have lighting), but it's a very large building at the end of the long driveway.

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Mar
1
8:00am 8:00am

Floss & Gloss - Women in Dentistry

Brand & YOU

The ability to WOW your patients and creating a brand starts with YOU. Brand is no longer just colors and logos. Brand is now a part of the emotional connection your patients feel with you and your practice. Women dentists have a unique position to not only help create a brand for the practice, but position themselves as brand ambassadors. Learn all about how you can become an integral part of your practice brand!

Click here for more information or to register

Floss & Gloss Flyer 2017 Growth Managament Marketing.jpg
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Feb
21
6:30pm 6:30pm

Central Dental Society

Total Marketing & Social Media Solutions for Dental Professionals

Course Objective: Learn how to create effective marketing solutions and discuss how to leverage Social Media. 

Speaker: Minal Sampat, RDH – Growth Management Marketing, LLC

Host: Central Dental Society

More info: http://centraldentalsociety.org/event/february-general-meeting/

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Nov
13
9:00am 9:00am

Social Media & Dental Marketing For Practice Profitability

   Please bring your key members that will help with your marketing so that your team is ready to start!

 All members of the dental team will benefit from this course.

We believe this will provide a powerful presentation to a wide range of potential audiences,

including doctors, hygienists, and administrative staff-in addition to appealing to prior attendees of both of our seminars.

Learning Objectives: You will come away with tools you can use and measure the results.

* Introduction to Dental Marketing – brand, team and the importance of creating the “WOW” factor
* Foundational Marketing: achieve efficient dental marketing-information to develop, track & grow the marketing for the practice
* Digital Media Marketing – the old, new and the future on how a dental practice can succeed with a “digital” identity
* Reputation Management-importance of reviews-how to get them, manage them, & how to make them a top referral source
* Resources to make it all happen – you have the brand, the foundation, marketing ideas – now what? ** This goes into details on the tools that will help complete and track your marketing projects
* Presenting Implant Care for Greater Case Acceptance
* Ensure your patients make & keep their appointments, pay their bills & become advocates, and loyal followers of your practice
* Why the regenerative option needs to be given to your patients requiring extraction
* Why you should market to women and how to do It effectively
* The hottest new services in dentistry and how to profit from them
* A guaranteed method to acquire patients within one week and more by using free practice profitability article by Irv Lubis

Course Description:

Dr. Lubis will be focused on the in-house marketing with an emphasis on the clinical aspects of dental marketing. This seminar will help Dentists, increase practice profitability utilizing internal and direct-to-consumer marketing. “In & Out of the Box” scientifically based techniques and ideas to you, which will help grow your practice despite a lagging economy and uncertain future. This program will focus on the Marketing Strategies which are needed to be successful in every dental practice.

Minal Sampat, RDH will be focused on the digital end of dental marketing, Learn the A to Z of Dental Marketing by focusing on proven methods that have worked and then learning how to use Digital Media to showcase your strengths. Everything from a Marketing Budget to how to use Facebook will be discussed. By the end of the course, you will have a marketing plan that you can start right away!

Please bring your key members that will help with your marketing so that your team is ready to start!

Date:                  Sunday, September 25, 2016
Time:                 9am to 3:30pm           

Complimentary Light BREAKFAST & LUNCH will be provided for all attendees

Credits:             6 CEU’s     AGD CODE: #550
Tuition:             $145.00
Location:          Dental Studies Institute    7 Spielman Road    Fairfield, NJ 07004

Instructors:
Dr. Irv Lubis: Founder & President of Dental & Periodontal Success Marketing. Dr. Irv Lubis founded Dental Success Marketing and Periodontal Success Marketing 30 years ago to help General Dentists, Periodontists and Dental Specialists increase practice profitability utilizing practice management and internal and direct-to-consumer marketing.

Ms. Minal Sampat, RDH: Owner Growth Management Marketing.
Minal holds an Associate of Science degree in Dental Hygiene from Middlesex County College and a Bachelor of Liberal Arts degree in Communication & Biological Sciences from Rutgers University. She has been featured on Huffington Post, DrBicuspid, Dentistry IQ and Dr. Anissa Holmes Podcast

Please click HERE to register for this course! 

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Oct
27
6:30pm 6:30pm

Learn How to Obtain New Patients Through Social Media & Manage Your Online Reputation!

The objective of this course is to learn, create and develop Social Media strategies to gorw your dental practice. 

The course and dinner is hosted by Dr. Maria Parrella at Madison Periodontics & Implants. 

Please contact Dr. Parrella for information on how to register for the course by visiting http://www.drmariaparrella.com/. 

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Oct
7
12:30pm12:30pm

Total Marketing Solutions For Health Care Professionals

How to Grow Your Practice & Increase Your Brand’s Social Awareness by Utilizing Proven Digital Marketing Strategies for Healthcare Professionals

**Special DSI Courtesy: Bring ONE of your Dental Staff at No Charge

Course Description:
This course will teach you how to utilize digital marketing to: acquire new patients, build patient loyalty, increase patient referrals, increase your brand’s awareness, manage your reputation and quickly educate your customer base on new products, procedures and technology.

Learning Objectives:

  • Learn the many different verticals used to market digitally.
  • Learn what kind of content gets engagement on your website
  • Gain insight into different types of Google listings
  • Learn the biggest mistakes made when trying to market digitally and how to avoid wasteful spending.
  • Learn how to use technology to save time with automation techniques.
  • Learn how to build customer loyalty and referrals through a combination of digital and offline marketing.
  • Learn the most effective ways to use social media
  • Learn what re-targeting is & why it is the most cost effective paid advertising you can do for your practice.
  • Gain proficient knowledge regarding the world of digital marketing for healthcare professionals and how to use digital marketing to set your practice apart from the crowd.

Course Outline:

  • Introduction to Digital Marketing
  • Search Engine Ranking
  • Digital Re-Marketing
  • Pay per Click Advertising
  • Social Media Marketing
  • Reviews and Reputation Management
  • Email Marketing & Automation
  • Referrals & Brand Loyalty

Date:            Friday, October 7, 2016

Time:           12:30pm to 3:30pm

Tuition:        $85.00            **Special DSI Courtesy: Bring ONE of your Dental Staff at NO CHARGE

Location:     DSI: Fairfield, NJ

Instructor:  Minal Sampat RDH:

Ms. Minal Sampat, owner Growth Management Marketing. Minal holds an Associate of Science degree in Dental Hygiene from Middlesex County College and a Bachelor of Liberal Arts degree in Communication & Biological Sciences from Rutgers University. She has been featured on Huffington Post, DrBicuspid, Dentistry IQ and Dr.Anissa Holmes Podcast. 

Please click HERE to register for the course! 

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Sep
21
6:00pm 6:00pm

Content and Social Media Marketing for Dentists

Course Objective: To learn how to create effective content and share it on Social Media sites. The course will also discuss different Social Media platforms and types of content to share on each of the sites.

Speaker: Minal Sampat, RDH – Growth Management Marketing, LLC

Course Outline:

1. Create a WOW factor

2. Learn how to create effective content

3. Evaluate which Social Media platforms to use

4. Understand how to leverage Social Media

5. Tools to effectively manage your online identity

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Jun
9
6:30pm 6:30pm

Get The Office On Board with Social Media, Make It Go Viral!

Learn how to utilize Social Media to get New Patients! This event is hosted by Dr. Frank Batastini! 

Supporting Autism Speaks

Suggested donation: $25/pp

When:     June 9, 2016

Time:      6:30-9:30PM

Where:   Adelphia Restaurant & Lounge
               1750 Clements Bridge Road
               Deptford, NJ 08096

RSVP:     by May 31, 2016 to FBevents@comcast.net or (856) 262-0500 - Limited Seating

Sponsored by: FB Orthodontic Institute for Learning, Crest, Invisalign, Finesse Dental Laboratory & Dentsply GAC, Republic Bank, Affiliated Dental Supply

CE Credits Provided: 2 per course

Timeline

6:00 – 6:30 - Registration

6:30-7:00 – Dinner, Opening Remarks & Emily Kriefels for Autism Speaks

 

Program 1 – 7:00-8:00

Case by Case Management: Frank Batastini, MBA, DMD – Invisalign

  • How Invisalign's attachments and plastic works like brackets and wires
  • Which attachments to choose from and where to place them
  • Make the plastic work like braces
  • Live demonstration using ClinCheck Pro
  • Treatment plan your case live (requires advance notification time permitted)

Program 2 - 7:30-8:30

Minal Sampat, RDH – Social Media

  • Increase patient awareness with the power of Facebook, Instagram, Twitter, YouTube and others.
  • Learn to use social media as your own commercial page
  • How to make patients refer new patients with your own personal app.
  • Diffusing unfavorable social media postings

Program 3 - 8:30-9:30

Guest Speaker – Team Building Activities

  • Identify your teams personality
  • A fun and enlightening approach to team personalities and effective communication

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Jun
5
9:00am 9:00am

TOTAL MARKETING SOLUTIONS FOR HEALTH CARE PROFESSIONALS

**Special DSI Courtesy: Bring ONE of your Dental Staff at No Charge

Course Description:
This course will teach you how to utilize digital marketing to: acquire new patients, build patient loyalty, increase patient referrals, increase your brand’s awareness, manage your reputation and quickly educate your customer base on new products, procedures and technology.

Learning Objectives:

  • Learn the many different verticals used to market digitally.
  • Learn what kind of content gets engagement on your website
  • Gain insight into different types of Google listings
  • Learn the biggest mistakes made when trying to market digitally and how to avoid wasteful spending.
  • Learn how to use technology to save time with automation techniques.
  • Learn how to build customer loyalty and referrals through a combination of digital and offline marketing.
  • Learn the most effective ways to use social media
  • Learn what re-targeting is & why it is the most cost effective paid advertising you can do for your practice.
  • Gain proficient knowledge regarding the world of digital marketing for healthcare professionals and how to use
    digital marketing to set your practice apart from the crowd.

Course Outline:

  • Introduction to Digital Marketing
  • Search Engine Ranking
  • Digital Re-Marketing
  • Pay per Click Advertising
  • Social Media Marketing
  • Reviews and Reputation Management
  • Email Marketing & Automation
  • Referrals & Brand Loyalty

Date:        Sunday, June 5, 2016
Time:        9am-12pm
Tuition:    DENTISTS: $85.00     **Special DSI Courtesy: Bring ONE of your Dental Staff at No charge
Location: Wilentz Building: 90 Woodbridge Center Dr., 7th Floor, Woodbridge, NJ 07095

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May
13
8:00am 8:00am

Learn EFFECTIVE In-House and Social Media Marketing Strategies to Retain Current Patients and Get New Ones!

This 4 hour course's objective is to discuss and create an effective marketing plan using strategies that are proven to work. The event will be held in Mount Laurel, NJ and is hosted by Dr. Jeffrey Mortan. Please contact Dr. Mortan at mjeffreymorton@yahoo.com if you are interested in this event or have any questions regarding it. 

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May
7
12:00pm12:00pm

Dental Practice Marketing in the Age of the Selfie

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Social Media is here to stay. If your brand is not on digital media platforms, you are missing out on opportunities to increase revenue and growth potential. Learn how to leverage Social Media as a top marketing referral source. We will discuss branding, social media platforms and review sites. This Lunch & Learn will be held at the Annual Garden State Dental Conference & Expo in May 2016.

LEARN MORE

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Apr
10
9:00am 9:00am

Incorporating Social Media into Your Marketing Plan (North Jersey)

This is the era of selfies and if you have not taken a selfie already, let us help you take one! Social Media is here to stay. If you are not branding your office on digital media, you are missing out on opportunities to increase revenue and growth potential. Branding is the first step in the world of digital media. Learn how to establish a brand and then how to incorporate that brand in a variety of media platforms. Digital marketing platforms such as responsive websites, Google Plus, Google Analytics, Facebook, and review sites will be discussed. In-House marketing increases revenue and treatment acceptance. If you are not marketing to your current patients you are missing out on your number 1 referral source. Learn how to connect with your patients socially so they can learn about your company culture, and help market the practice for you!

This is a hands-on course so bring you laptop or tablet, as you will be able to work specifically on topics affecting your business.

We recommend bringing your team, especially the team member that will soon become your Social Media Manager so everyone is excited about joining and implementing the social media craze.

SIGN UP NOW

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Feb
24
6:00pm 6:00pm

Social Media Marketing for Periodontists

Minal Sampat, RDH will be speaking on the topic of Social Media Marketing for the New Jersey Society of Periodontists. The meeting will be held on February 24th, 2016 and will be open to members of New Jersey Society of Periodontists. Please click on the link below to find out more about the course and/or sign up with NJSP. 

LEARN MORE AND SIGN UP

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Feb
10
6:00pm 6:00pm

Cultural Diversity ~ Women Entrepreneurs

Minal Sampat, RDH will be speaking on ‪#‎Blab‬ at 6pm Eastern / 3pm Pacific and 2pm Alaska time as she discusses Cultural Diversity ~ Women Entrepreneurs.

Have no clue what Blab.Im is? That is cool many people don't know! Click on this link: http://ow.ly/Y6j8j Then click subscribe. You will be reminded of the date and time. Blab.im is a live steaming platform.

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